Beauty & Wellness
2025
01
Axel Bombezin
Client
Borden
Sector
Beauty & Wellness
Year
2025
Services
Go-to-Market Strategy / Launch Campaign / Paid Social / Conversion
Contents
01
Overview
02
Challenge
03
Approach
04
Results
01
In brief
Turned expertise into influence
02
The Challenge
Borden had a loyal community but no system to turn attention into sales across social, search, and retail.
Without a coherent campaign, every new product launch started from zero — slowing growth and wasting spend at the point of sale.
03
The Approach
We built the launch around a single editorial idea: skincare as a daily ritual, not a routine.
Tightly targeted paid social, a conversion-focused launch page, and lifecycle email let the brand scale from a single serum to a full range without losing its calm, premium tone.
04
The Results
The relaunch sold through its first production run in six weeks and secured shelf placement in three national retailers.
Direct-to-consumer revenue grew 140% in the first quarter post-launch.
