Arts & Culture
2024
03
Arthur Delrieu
Client
Hues
Sector
Arts & Culture
Year
2024
Services
Editorial Strategy / Content / Paid Media / Email
Contents
01
Overview
02
Challenge
03
Approach
04
Results
01
In brief
Built a founder brand from scratch
02
The Challenge
Hues relied on word of mouth and a thin mailing list, leaving attendance unpredictable and editions slow to sell.
They had rich stories about their artists but no consistent way to tell them.
03
The Approach
We built an editorial engine — artist features, studio visits, and behind-the-scenes pieces — and amplified the best of it with tightly targeted paid media.
Every story routed to a single, well-designed page built to convert curiosity into RSVPs and purchases.
04
The Results
Opening-night attendance rose 3x across the first season of the program.
Online edition sales now account for 45% of gallery revenue, up from under 10%.
