B2B Software
2025
04
Matty Fitoussi
Client
Penta
Sector
B2B Software
Year
2025
Services
Growth Strategy / Technical SEO / Content / Reporting
Contents
01
Overview
02
Challenge
03
Approach
04
Results
01
In brief
Scaled reputation, not ad spend
02
The Challenge
Penta’s pipeline depended almost entirely on paid search, with rising costs squeezing margins.
Their site ranked for almost nothing despite a strong product and years of expertise.
03
The Approach
We mapped the full buyer journey to search intent and rebuilt the site architecture around it.
A focused content program targeted high-intent, low-competition terms while we resolved the technical debt holding rankings back.
04
The Results
Organic traffic grew 220% over nine months and now drives a third of all qualified demos.
Blended customer acquisition cost dropped 38% as organic offset paid spend.
